About us

Our team and our story

Make it so.

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OUR STORY

It began with a good idea and a pencil and paper in hand.  This idea evolved in the past 2 years, resulting in many people believing and supporting our goals and us as a start-up.  We are excited to have been able to create something from scratch and give soccer players access to valuable personal information about their game.  We always said, from the beginning of our journey, do your best to get the most out of the sport you love. This is our internal mantra and we hope to bring that inspiration to our customers.

OUR DNA

We're very proud of the name DashTag, which is the connection of two words that define our DNA; Dash, a high-speed sprint, and Tag, a way to label a person based on his or her performance.  Both words fused together, creates a relevant and bold name that represents our company.  Doing things at full speed, driven by data.

OUR MINDSET

Our DashTag crew is comprised of dedicated people with a passion for sports.  We thrive off of the fun, energy and personal connection that comes from working as a team and doing what we love every single day.  Think of it as the feeling you get when the referee blows the whistle and the match begins.  That rush of being on the field with your teammates and friends working towards the same goal is the same that we feel when we come up with a new idea or overcome a challenge.  We all are focused to achieve together and our office operates the same way a team does.  We value hard work, passion and creativity, similar to a soccer team working towards a successful season.  Sometimes we don’t know what challenges will arise or how we will handle them but we do know that we will come out on top and have a ton of fun doing so.  Just like for every game day, solid preparation is crucial to success.  This is done with a balanced strategy, great effort and an open mind.  That is how we make things happen here at DashTag.

OUR VISION

“Don’t tell us the sky is the limit when there are footprints on the moon.”
We want to give as many players as we can the opportunity to use engaging sports specific technology to help them advance their game.  With our vision, this product and the dedication of our team, we are stretching the boundaries of sports.   By combining new technologies with the traditional way we play the game, we are generating a new way to experience sports that is accessible and affordable to the individual user.
And that, my friends, gives us the best daily occupation we can imagine!

Cheers,
Epco, Cliff and Dirk

OUR TEAM

Epco Berger

cEO

Carrying his golden-idea-notebook around with him for years, Epco has always been on the lookout for the perfect moment to execute his DashTag plan.  He studied aerospace engineering and continued his learning at international corporates. Most fortunately for us, in 2015, Epco followed his heart and started his unicorn company.  He adores the 3 women in his life as well as sports and traveling.

Epco Berger is our CEO and founder of DashTag. Passionate about what he does, Epco will capture your attention and deliver beyond what you would expect!

Cliff de Roode

CTO

Cliff has an unbelievable imagination to create beautifully designed products, which impresses us the most.  He uses this talent towards industrial design and coding apps.  Fascinated by Apple and the Murph, Cliff’s “job” is more like a hobby.  He takes nothing for granted in life and has this great and weird sense of humor.

Cliff de Roode is the CTO and co-founder of DashTag. Cliff is paving the way to the future of sports. With a keen eye for innovation, Cliff will bring you creativity through our products!

Dirk van den Berg

CMO

Running his way through life at high speed, Dirk infects people with his enthusiasm every step of the way.  He began his professional career a sports psychologist, which provided him with valuable background knowledge to help get DashTag off the ground.  Dirk vibes with all types of people and is all about creating new and exciting experiences for anyone who is open for it.  A family man, avid comic book reader, and mountain lover, Dirk has the energy to go-go-go even on his time off!

Dirk van den Berg is the CMO and co-founder of DashTag. Has a background in Sport Psychology and knows how to boost experience into marketing.

Epco Berger is our CEO and founder of DashTag. Passionate about what he does, Epco will capture your attention and deliver beyond what you would expect!

Maarten van Sprang

UX dESIGNER

Maarten makes the DashTag experience come to life.  With his magic, he makes our website and app user friendly and appealing.  He knows how to reach our audience on a personal and relatable level.  Fun fact about Maarten, he loves beer so much he decided to brew his own!

Jade Heuillard

gROWTH MARKETER

Jade is our growth marketer and gym junkie, who decided to come all the way from France to work with our team.  She’s eager to discover the world, learn about its people and uncover secret places.  Tech-savvy and data-driven, Jade only likes REAL French croissants

Cliff de Roode is the CTO and co-founder of DashTag. Cliff is paving the way to the future of sports. With a keen eye for innovation, Cliff will bring you creativity through our products!

Mehmet Bakirci

FULL STACK DEVELOPER

Computer programming has fascinated Mehmet since he was a kid.  Starting off with simple applications and game cheats, he’s our nerdy hacker who has turned his hobby into a job he is passionate about.  In his spare time, Mehmet likes to ‘Netflix and Chill’ as well as take his bike for a spin on a warm, sunny day.

Dirk van den Berg is the CMO and co-founder of DashTag. Has a background in Sport Psychology and knows how to boost experience into marketing.

OUR ADVISORS

Epco Berger is our CEO and founder of DashTag. Passionate about what he does, Epco will capture your attention and deliver beyond what you would expect!

Jan Joost Rueb

SERIAL ENTREPRENEUR
EBUDDY

“The future sports analytics will be game changing, it will turn into a multi billion dollar industry in the next few years, where DashTag plays a leading role”.

Cliff de Roode is the CTO and co-founder of DashTag. Cliff is paving the way to the future of sports. With a keen eye for innovation, Cliff will bring you creativity through our products!

Willem Haitink

BOARD MEMBER
NIKE, O'NEILL, TESLA

“I believe in the future of technology and data in sports, the vision and passion of the founders, and the strong business plan of DashTag"

Dirk van den Berg is the CMO and co-founder of DashTag. Has a background in Sport Psychology and knows how to boost experience into marketing.

Epco Berger is our CEO and founder of DashTag. Passionate about what he does, Epco will capture your attention and deliver beyond what you would expect!