Our vision

Each day, new technologies make their way into the sports industry and impact the way players experience their sport. Through the increasing use of wearables, sensors, and cameras, an ever-growing volume of athlete’s stats are at our fingertips. Athletes, coaches and managers are using the stats to dictate training levels, calorie intake and even fan interaction in the chase for better performance on the field and ultimate glory.

In the soccer world, personalized performance stats are currently only available for professional athletes. The time is here to share this technology with every dedicated soccer player. Imagine a world where you can create an equal playing field for competitive soccer players, of all ages & backgrounds, so they could all have the same opportunities to improve their skills and pursue their dream. We are striving for that reality.

Our vision is to empower each soccer player through the use of technology; creating tangible, results driven success.

Our mission

We are on a mission to empower every young, dedicated soccer player with insights into their own performance through personalized, easy to understand stats. We aim to grant anyone with a passion for soccer their opportunity to have access to their personal stats to sharpen their strengths. No matter their level of play or where they come from. Go forth, own your strengths and reach your goals! #NoStatsNoGlory

Where it all started

It all started with a good idea, written down in a paper booklet. This idea has been shaped and sharpened over the last two years to what it is today. Today, this idea is creating a movement to get the most out of the sport you love the most. With many backers and a devoted team, we are making this dream into a reality.A ‘Dash’ is a high speed sprint. ‘Tag’ is a way to label a person based on his or her performance. Combining these two words creates our identity DashTag, a firm but edgy persona that we are very proud to call our own. This persona is the perfect connection to our company DNA, doing things at full speed, driven by data.


Don’t tell us the sky’s the limit; when there are footsteps on the moon! At DashTag, we are a dedicated, dynamic team with a passion to generate change. The fun and the energy you get when you are doing what you love most, together with a supportive team is the DNA that binds us. Developing DashTag is like the moment the match starts and you and your team are focused to achieve something together. You don’t exactly know what it will bring or what’s going to happen, but you know it’s going to be good and a whole lot of fun! And like every match, a solid preparation is crucial: with a balanced strategy, great effort and a open mind, we make things happen at DashTag.

Our team

Epco Berger


Carrying his golden-idea-notebook around with him for years, in 2015, Epco followed his heart and started his unicorn company.

Dirk van den Berg


Dirk, our sport scientist and former national rugby player, loves to help athletes have fun and achieve the next level. Making performance data meaningful is what drives him on a daily base.

Cliff de Roode


Cliff has an unbelievable imagination to create beautifully designed products, which impresses us the most. He uses this talent towards industrial design and coding apps.

Maarten van Sprang

UX design

Maarten makes the DashTag experience come to life. He makes our website and app user friendly and appealing. He knows how to reach our audience on a personal and relatable level.

Jade Heuillard


Jade is our growth marketer and gym junkie, Tech-savvy and data-driven, Jade only likes REAL French croissants

Manouck Veenman


Manouck is our energetic and passionate marketeer. With a strong can-do mentality she builds the DashTag Team in San Francisco. Her purpose: Have fun, be active and discover!

Our Advisors

Jan Joost Rueb

Serial Enterpreneur | Ebuddy

“The future sports analytics will be game changing, it will turn into a multi billion dollar industry in the next few years, where DashTag plays a leading role”.

Willem Haitink

Board member | Nike, O'Neill, Tesla

“I believe in the future of technology and data in sports, the vision and passion of the founders, and the strong business plan of DashTag"